Empowering all Women, in Space and on Earth

Visibility of Female Experts

Working Group 4: Visibility of Female Experts

The acknowledgement of women as highly skilled professionals and experts, especially in traditionally male-dominated sectors, heavily depends on how they are being presented across all forms of media as well as at relevant public and professional events.

Despite a number of initiatives and best practices designed to address the current underrepresentation of female experts, the issue is still far from being resolved.

The current WIA-Europe White Paper aims to identify the main roadblocks that currently exist for women as well as media channels and conference organisers.

A working group conducted a large scale survey and detailed interviews with over 200 actors within aerospace reaching professionals, conference organisers, media experts and companies with the aim to see how we could break down barriers facing women, address the role of media and conference organisations, and review European policy to support a culture of increased visibility for women as subject matter experts in aerospace.

The White Paper “Visibility Of Female STEM Experts In Media and Public Debates” contains recommendations on further initiatives to be implemented by a WIA-Europe Working Group. All WIA-Europe members are invited to join the Working Groups and contribute with their experience and expertise.

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Anastasia Pesce / Artemis Westenberg / Cécile Deprez / Cessy Karina / Heidi Thiemann / Justyna Pelc / Leah-Nani Alconcel / Marcelle Laliberté / Rebecca Harwin / Xenia Pattberg



  • What do journalists expect when contacting an expert?
  • Are databases of female experts actually useful?
  • How to leverage your media contacts?
  • Which best practices can be followed on both sides, media and female STEM experts, to make easy contact and increase visibility of female experts in the media?


Working Group 1: STEM Education

This White Paper gives a concise summary of the main issues, transverse across European countries, focussing on early inspiration, retention of young women, the contribution and influence of peers/family, the perception of women in STEM careers, and the importance of European coordination.


Working Group 2: Skills Gap in the Aerospace Sector

This White Paper gives an overview of sector trends and specific needs, and proposes a set of actions based on the analysis of available reports and studies carried out in Europe and beyond. It contains country-specific information and recommendations for implementation at different points in the career profile.

Working Group 3: Increasing the number of women in C-suite Roles

Find out: How to increase the number of female board members? How to support female professionals in bridging the gap between their skills and experience to reach an executive role? Which steps do businesses wanting to grow the number of females in C-suite roles have to take?

Working Group 5: Smart Working

As workers are now beginning to transition back into the office, there is a shift towards adopting remote working policies in combination with the traditional working model full time to create a new way of smart working. The White Paper contains the results of this survey and provides insights on best practises to implement smart working going forward and the challenges associated with it.

The current Working Groups have finalised their work, but if you would like to contribute with your expertise in future, we would love to hear from you. The next WIA-Europe working groups will be formed soon.

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